December 2, 2008
Dr. Peter P. Knobel, Inc.: In charge of media relations for Moulinex
The famous household brand Moulinex adds French flavour to Swiss households. With its latest creation, a home baguette bread baking machine, for the first time it be-comes very easy to conveniently create fresh and crispy baguettes in ample variances at home. Dr. Peter P. Knobel, Inc. introduces the innovative product in the Swiss market by creatively grooming media relations.
Media Release


October 7, 2008
Experts on the road – the different way of testing tires
September 10th, almost 90 motorbikers from across Europe had met in Lucerne – mainly motorbike journalists, numerous bloggers, and online opinion leaders. Their dedication was a real life performance test of the Pirelli Premium Brand Metzeler motorbikes in the territory with different types of tires and the purpose to gather experience material for reporting to the biker community. Digital PR, the online agency of Hill & Knowlton Group, is in charge of the overall Pirelli account while Dr. Knobel Consultants takes care of online opinion leaders and bloggers in German speaking Europe.


August 25, 2008
Hakle’s Guerill Event in 10 train stations
End of July in ten major SBB train stations passengers had been offered a special treat to their behind: Hakle invited to relax on huge white Sitting Bull beanbags and to participate in a contest with the chance to win the bag. The unusual event generated great attention and attracted a high number of travellers. It was the kick-off for the Hakle advertising campaign “be kind to your behind”, the PR aspects of which are managed this and next year.


July 28, 2008
Exclusive Networking Opportunity for CEOs
Being the official partner of the highly exclusive „Swiss Performance Academy“ Dr. Peter P. Knobel, Inc. is in a position to offer to CEOs interested in the probably most time-efficient networking platform available: High-calibre events where Swiss top management meets. Exciting discourses on implications of new academic insights on top management practice, combined with opportunities to network with the leading Swiss business personalities. Have a look at the event of June 6, 2008 


July 22, 2008
Stunning coverage of Castrol’s Euro 08 sponsorship – over 400 clippings
From November 2007 until July 2008 the Dr. Knobel PR Consultancy had been in charge of media relations around Castrol’s sponsorship of UEFA EURO 2008TM . Internationally the media relations program had been diligently orchestrated and fine-tuned through the Hill & Knowlton network. The media content was focused on www.castrolindex.ch, a website offering unique statistical material on the performance of football players and on the games to the community of football enthusiasts. The result of our efforts: well over 400 clippings mentioning the Castrol index, reaching more than 54 million readers.  


April 18, 2008
A certain gold-rush has broken out in the PR Industry
In his interview with persönlich.com, the online-portal of the Swiss Communications Industry, agency founder Peter P. Knobel takes a look at the development of the Swiss PR market. «PR agencies are less perceived as corporate fire fighters than years ago. They are increasingly commissioned to develop scenarios which help to effectively handel unforeseen incidents», says the president of the Association of PR Agencies in Switzerland (BPRA).
Interview with Persönlich 


April 17, 2008
XAVER-Award for Dreamcard project
XAVER, the national award for Swiss Live Communication, assigns outstanding consumer promotions. This year, the gold winner in the category «Best Live Communication Campain» was Dreamcard. The lead for this project was in the hands of Spillmann/Felser/Leo/Burnett AG, whereas Dr. Peter P. Knobel AG was responsible for national and local media relations throughout the year. With Dreamcard, a national project, the Association of Swiss Cantonal Banks celebrated its 100 year anniversary by meet extraordinary dreams of people throughout Switzerland. From April through December Dreamcard offered the impossible and provided access to the inapproachable. For example: breakfast on the rock in the Rhein cascades, a flight with a Superconstellation, an extra month of vacation paid, a swim with dolphins, attendance of an exclusive concert or meeting a celebrity. Such events took place at numerous locations, whereas following the strong local roots of the Cantonal Banks, the respective media have been serviced on the spot successfully.


October 30, 2007
Swiss PR industry expects stable growth
According to the Association of PR Agencies in Switzerland (BPRA), the volume of professional fees in the PR industry will increase by about 8% in 2007. This is the strongest growth in recent years. The interviewed agencies estimate that growth will continue in 2008, although at a slightly slower pace. Press release


October 15, 2007
Dr. Peter P. Knobel AG supports new client Castrol with sport sponsoring activities around the UEFA EURO 2008TM
In Switzerland Dr. Peter P. Knobel, Inc. is in charge of media relations exploiting the Castrol sponsorship of the upcoming UEFA EURO2008 football championship. Castrol, third largest marketer of lubricants worldwide and world class expert in liquid engineering, is one of the official sponsors of EURO 2008. The biggest-ever sponsorship in the Castrol history will be supported by carefully targeted media and PR activities.
Press release (in German only)


October 10, 2007
Fair competitive presentations
The Association of PR Agencies in Switzerland (BPRA) is a platform for public relations agencies and their clients alike. Recently, the association has had to deal with an increasing number of inquiries by potential clients regarding the rules for competitive presentations and has therefore decided to develop a “Checklist for pitch presentation organizers” which is published at www.bpra.ch. Press release


August 23, 2007
Most Companies Lack an Energy Strategy, Research Shows
While a majority of senior technology leaders from around the globe (82 percent) closely monitor the issue of global warming, most do not have a defined energy strategy to deal with it (65 percent), according to a new global survey released by Hill & Knowlton, Inc. In fact, more than three quarters of business decision makers surveyed (77 percent) believe there is a need to expand the c-suite to include a chief energy officer (CNO) to manage, implement and measure a company’s return on investment in environmental technology, the so-called "return on environment" (ROE).
Press release


May 11, 2007
Knobel News - What are 20 years?
“Another newsletter – what for this time?” some of you may think. Don’t worry! We won’t be using this new means of communication regularly but only when we really have something to say. This first edition is dedicated to the 20-year company anniversary. We hope you enjoy the read!
Newsletter

August 14, 2006
Dr. Peter P. Knobel, Inc., wins Fujitsu Siemens Computers’ PR account
With Fujitsu Siemens Computers, the PR Consultancy Dr. Peter P. Knobel, Inc., succeeded to add a new key client to their ICT/CE communications competence centre. Effective immediately, the Zug-based communications’ experts will be responsible for Corporate and Marketing Communications of this IT products company. Fujitsu Siemens Computers is the leading European IT vendor with an unrivalled for portfolio of advanced technology covering the entire spectrum – from high-performance servers and enterprise-class storage solutions, to PCs, notebooks, workstations, pen tablet PCs and handheld devices, along with digital home technology.
Press release


May 24, 2006
Certified PR Cosulting Quality
For its Public Relations Consulting Services Dr. Peter P. Knobel AG has been awarded by SGS SSC Switzerland with the highly demanding ISO 9001:2000 certificate. This qualification emphasizes the consultancyís position as one of the four quality leaders of the Swiss PR Industry. The Zug based consultancy expects a respectable competitive edge with clients with similar quality certification, since they select their partners based on strict quality consciousness. Since 1987, Dr. Peter P. Knobel AG has been well established in the Swiss PR industry. The consultancy belongs to the top ten of the members of the Association of PR Agencies in Switzerland.
Certificate


May 1, 2006
Dr. Peter P. Knobel AG Gains Ground With Four New Lifestyle Mandates
Dr. Peter P. Knobel AG gains four new mandates in the marketing communications sector. La Roche-Posay, Champagne Ruinart, Kaspar – Bespoke Stationers and SodaStream Penguin are the latest additions to the lifestyle customer portfolio of the PR agency from Zug (Switzerland).
Press release


March 31, 2006
New President for the Association of PR Agencies in Switzerland: Peter P. Knobel succeeds Ulrich Bollmann
On the occasion of the meeting of members of the Association of PR Agencies in Switzerland (BPRA), Peter P. Knobel has been elected President of the association. He succeeds Ulrich Bollmann who presided over the association of the leading PR agencies for six years with sustained success. With Knobel, it is again a foundation member who takes the leadership role. For almost 20 years now, Dr. Peter P. Knobel has been managing the PR consulting agency of the same name in Zug which is among the top ten in the industry today. Roman Geiser, CEO of Burson-Marsteller AG, was elected as a new member of the managing board while Christian König, delegate of the board of directors of Farner Consulting AG, and Peter Felber, partner of int/ext Communications AG in Basle, were re-elected.
Press release


March 16, 2006
“Are Health Care Relations already on their way to best practice?”
Public Relations for the health care market remain a fast growing discipline, while advertising gets more and more confronted with restrictions. Patients respond particularly well to campaigns raising the awareness on adequate therapies, whenever respective support by patient organizations is secured. The influence of patient expectations on the physicians’ prescription mode is not to be underestimated. PR activities directed to patients are bound to have sustained effect, whenever following thorough information to the medical community.