12.11.2010
The best PR agencies in 2010
In a survey asked the special interest magazine «Schweizer Journalist» 69 journalists to grade the PR agencies they are familiar with. Knobel Corporate Communications is pleased about rank 4.
Ranking
19.10.2010:
«How Google, Apple and new media revolutionize your business model»: The Performance Management Forum 2010
Did you know that Facebook has already 500 millions of users and that the average age of it is 38 years? Or that the internet is more important to the Swiss than TV? These and other fascinating insights from science and practice result out of the Performance Management Forum 2010 with the headline «How Google, Apple and new media revolutionize your business model». The details thereto can be found here (only in German).
March 19, 2010
Knobel Corporate Communications: New Managing Director
Knobel PR, one of the leading internationally-networked public relations agencies in Switzerland and Hill & Knowlton’s Exclusive Swiss Associate, is now part of the Hotz Group. A new location and corporate design mark the beginning of a new era for the renowned PR agency. Founder Peter P. Knobel handed over the agency’s helm to Martin Fricker.
Media release
November 16, 2009
PR Agencies of the year
The trade magazine „Schweizer Journalist“ had asked 70 journalists to grade PR agencies they are familiar with. The survey resulted in a ranking of the nation’s best agencies. We are honoured to qualify among the top ten in the view of media professionals.
Ranking
October 8, 2009
Knobel prepares for the future
The PR agency Knobel has joined the Hotz Group. Peter P. Knobel has settled his succession by integrating his agency into a successful communications services network, while also strengthening the position of the agency in the field of corporate communications. The name and staff of this PR agency, well-known throughout Switzerland, will remain unchanged.
Press release
Overview Hotz-Gruppe
September 22, 2009
For the third time successfully certified
Already in 2005 Dr. Peter P. Knobel, Inc. had submitted
for a checking of its agency and project management
qualities in regard to compliance with highest
internationally accepted quality standards of the
communication industry. Thus, the agency was the first PR
consultancy in Switzerland to be awarded the CMS II certificate.
According to plan, in 2009 the agency for the third time had to
pass a CMS assessment. The auditor re-confirmed: “the high
degree of compliance with the requirements of the Consultancy
Management Standards and the proof of best practices of
Dr. Peter P. Knobel, Inc.”, and congratulated the agency to
“the successful recertification in accordance with CMS II.”
September 16, 2009
Knobel brings VTHS and Hakle together
Dr. Peter P. Knobel, Inc. did initiate a co-operation of Hakle with
the Swiss Association of Therapeutic Dogs’ Owners (VTHS). This
created a win-win situation for both parties: Hakle sponsors an
institution that perfectly fits their brands’ personification, the
puppy dog. And VTHS did win new donators thank to the Hakle
promotion. In order to manifest the co-operation, on behalf of
Hakle the agency has created a portrait brochure of VTHS,
celebrating the association’s 15th anniversary.
June 26, 2009
Knobel launching the Ice Age 3 VIP Event for Hakle
The winners of the Ice Age 3-Promotion are invited by Hakle
to a VIP Event taking place at the Pathé Movie Houses in
Dietlikon, Berne, and Lausanne: Jointly with their families
a memorable morning cinema experience is offered, popcorn,
ice cream, and soft drinks included. Hakle commissions
organization, co-ordination, and communication of the event
from us. Therefore, on July 5, 2009, all we think of is:
Dawn of the dinosaurs.
Have a look at the trailer: www.ice-age-3-trailer.blogspot.com
June 4, 2009
Knobel develops innovative project diary
Even “printer lifecycle management” asks for professionals. This
is the reason on why Ernst & Young decided in favor of Fujitsu
Technology Solutions, our PR client. Our Senior Consultant
Silvia Finke had the brilliant idea to monitor the experiences
of both IT project managers in a very personal log book – a
unique project diary was born. In a serial of six comprehensive
logbook entries the managers involved are granting an intimate
insight into what they are doing. Achievements are covered as
well as mishaps and doubts.
Project diary as published by Computerworld, parts 1 to 6 (reprint)
May 8, 2009
We care for Nord Stream’s guests at the Ice Hockey
Word Championships
Nord Stream, the joint-venture company of Gazprom,
Wintershall, and E.ON Ruhrgas, mandated Dr. Peter P. Knobel,
Inc. with the hosting of their VIPs, who had been invited to
experience the 2009 Ice Hockey World Championships. Before,
during, and after the games the agency cared for the sense of
well-being of the guests and the management. The fact that
Russia was the well-deserved world champion finally even made
the icing on the cake.
April 2, 2009
The way we broadcast heart-warming moments with Kleenex®
Dr. Peter P. Knobel, Inc. promotes the new Kleenex® Campaign “let it out” by co-operating with four local radio stations. Listeners are asked to tell their most moving love stories. The winning couples with particularly heart-warming anecdotes are treated with a weekend in a luxury resort. The last of the stories awarded will be broadcasted End of May 2009.
Winner's story at Radio 24
March 24, 2009
Annual Report - what is compulsory, what is desirable?
More than 70 attendants followed the invitation to the 11th Forum for Small and Medium Sized enterprises (SME). The topic of the March 23, 2009 event was “Annual Report – What is Compulsory, what is Desirable?” The forum was hosted by the Institute of Financial Services of the Lucerne University of Applied Sciences and Arts. The three speakers Thomas Hegglin, Angelika Gaetzi-Staub, and Peter P. Knobel, Ph.D. succeeded to generate great interest. To the slides presented (in German).
March 24, 2009
Assignment of Peter P. Knobel as juror of the "debating youth tournament"
Under the patronage of the Swiss Conference of Cantonal Ministers of Education (EDK) a national debating youth tournament will be organized. The finals taking place on May 30 in Berne will be broadcasted by radio DRS 3. Open to the public a pre-selection among 32 participants from age 13 until age 20 will be conducted in Zug on May 6. Among the personalities from the world of politics and media forming the jury Peter P. Knobel, Ph.D., was assigned. Further information on www.jugenddebattiert.ch
March 12, 2009
Peter P. Knobel on challenges for heads of PR agencies
Early March communication managers from Germany, Austria, and Switzerland met in Hamburg at the occasion of the 1st PR Managers’ Day. The founder of our consultancy and current chairman of the Swiss Association of PR Agencies BPRA elaborated in his speech on the fundamental changes the PR industry is faced with. He concludes: The PR Agency has to be re-invented.
Read his speech «Neue Herausforderungen an Manager von PR-Agenturen»
January 13, 2009
Dr. Peter P. Knobel, Inc.: media representative of LG Electronics in Switzerland As of immediately Dr. Peter P. Knobel, Inc., is in charge of comprehensive media and public relations on behalf of LG Electronics in Switzerland. The global leader and technology innovator in consumer electronics, home appliances, and mobile enhances its media presence in Switzerland.
Media Release
January 5, 2009
The most respected door-openers in Switzerland
Peter P. Knobel is well positioned among the ten most influential PR networkers in Switzerland. This is what the most recent Bilanz Rating concludes (business magazine BILANZ 22/08). Four experts did look into the influence PR consultants take on the business community, society, and their industry. The rating indicates which PR cracks orchestrate communication on strategic business decisions and act particularly successful as door-openers to administration, public authorities, and the media.
Bilanz-Rating
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