In his internationally awarded textbook, Peter P. Knobel shows how clients can make an even better use of their PR agency relationship.

In his textbook “How to Manage Your PR Agency” Peter P. Knobel, chairman of the Association of PR Agencies in Switzerland, reveals how PR agencies and in-house departments could be managed efficiently. PR professionals may learn on how to shape their career. Moreover, the textbook offers profound insight into the microcosm of a PR agency and does not spare with precious hints on how to use agency services successfully.

(only available in German)

Viola Falkenberg Verlag

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