August 2006
Demonstrating how public opinion works
As society is getting increasingly complex, for a growing number of companies, media relations become a top of the mind topic. Peter P. Knobel, founder and owner of Dr. Peter P. Knobel, Inc. and chairman of the Association of Public Relations Agencies in Switzerland, talks about the most important tasks public relations nowadays will have to fill.

Philipp Kleiser, M.A., published by Finanzplatz Zug, August 2006.


July 2006
Who will help, when there is a fire?
A crisis often develops unheralded. Small businesses will need to identify a respectively qualified PR support partner quickly and safely. Read here the digested preview from “Crisis communications in everyday practice”.

Peter P. Knobel, published by Pressespecher 07/2006.


June 2006
PR in his blood
In her series on Switzerland’s most influential professional communicators the leading communications industry magazine Werbewoche publishes a portrait of Peter P. Knobel as “head of the week”. Peter takes the chance to stand up for public relations as a discipline in holistic management consulting based on sound analysis.

Andreas Panzeri, published in Werbewoche, June 2006.


May 2006
Rotary changed my life
Member magazine Rotary Suisse tracks former recipients of Rotary scholarships in search of how they turned out. The result is an almost intimate portrait of Peter P. Knobel, showing how Rotary coins his life.
 
Kurt Bischof, published in Rotary Suisse, May 2006.


January 2006
Professional Communication of Mass Dismissals
Even a diligently groomed corporate reputation can easily erode by the mere fact of an upcoming mass dismissal. The professionally prepared and painstakingly orchestrated communication not only respects legal requirements but also maintains the credibility and trustworthiness of the company.

Daniel Bärlocher, Dr. Peter P. Knobel AG, published in Marketing & Kommunikation, December 2005.


August 2005
Should PR strategies be focused locally or globally?
To what extent should PR messages get uniformed in a global market place? Does PR basically remain a local business despite increasing globalization? Are today’s communication strategies best implemented by means of globally operating PR networks? Corporations going for multi-country or even multi-continental PR activities should quickly make up their mind on how to do it.
 
Claude Weill, published in Persönlich, August 2005


July 2005
Online editing system facilitates corporate publishing
Online editing systems help corporate clients and communication agencies to create the content and layout of publications with the professionalism of a newspaper publisher. Have a look at innovative standard solutions of online editing systems, which facilitate the editing, the making-up and the production of corporate brochures, annual reports, client magazines, and newsletters with efficiency and comfort. Find a great potential for cost-savings.
 
George Gotsch, Victor Hotz, Ltd., discusses the topic with Daniel Baerlocher of Dr. Peter P. Knobel AG, published in Marketing & Kommunikation, July 2005


February 2005
Communication Highlights and Desasters
Well communicated is half the success, at the least. Yet it is also true that not even the most well chosen words can help without watertight actions. Which role professional communication can play among successes and disasters is looked into by Raphael Wermuth and Carla Cugini.
 
Carla Cugini, Raphael Wermuth. Published in Marketing & Kommunikation, December 2004.


January 2005
Corporate Citizenship – more than a report
Companies have responsibilities – for the society, for the environment. Many businesses commit to impressive social and environmental programs. Yet as awe-inspiring as they may be, they should be portrayed without superlatives and substantiated with hard facts in order to have the envisaged effect, postulate Olaf Schulze and Carla Cugini.
 
Olaf Schulze, Carla Cugini. Published in the special publication of Corporate Publishing by Marketing & Kommunikation, December 2004.