July 2009
Are public relations unethical?
In the well-read persoenlich blog the founder of our consultancy and chairman of the Association of Public Relations Agencies in Switzerland BPRA Peter P. Knobel probes the issue on whether public relations meet ethical standards. He concludes that public relations build trust whenever a spade is called a spade, even in cases where this may be perceived as painful. (paper in German only)
July 2009
«IT Manager – from craftsman to top managements’ sparring partner» reads the headline of Silvia Finke’s feature story. She covers on how dramatic the positions of directors of data processing centers will change. Just the way IT is moving from tool to enabler, the CIO will have to cope with the change from technology crack to a compassionate guide of socio-cultural processes and will eventually evolve into a respected gray eminence. (paper in German only.)
June 2009
Make a good choice of the person representing your company on TV
As published in HandelsZeitung of May 13, 2009, by Senior Consultant Angelika Gaetzi-Staub of Dr. Peter P. Knobel, Inc.
Whoever represents your company on TV will make the lasting impact. In most cases the person of best choice is not the press relations officer, since it is oftentimes presumed that spokespersons merely say what they are told to be said. (paper in German only)
September 2008
Ten guiding values for journalists and PR consultants
As well Journalists like to be understood as a moral authority. “Who ever demands a great deal of others, should mind his own business first,” claims consultancy founder Peter P. Knobel in his paper published by “Schweizer Journalist”, where he establishes ten guiding values for an ethically responsible communication. (paper in German only)
April 2008
PR in the B2B market - what it depends on
In the current excellence-letter of the competence center for business to business marketing at the Universitiy of St. Gallen, agency founder Peter Knobel and junior consultant Claudia Schuler explain on what B2B clients should pay attention when choosing an agency in crises situation.
February 2008
Switzerland requires typical Swiss PR
In the magazine “CH-D Wirtschaft” (Swiss and German economy), Silvia Finke, Senior PR Consultant at the PR agency Dr. Knobel, depicts the Swiss media landscape, gives helpful tips on how PR “works” in Switzerland and explains why Swiss PR agencies are valuable sparring partners, especially for foreign companies.
January 2008
The perfect PR officer
In his article published in Handelszeitung agency founder Peter P. Knobel explains on why those PR officers with the highest respect in the trade are working on behalf of the very top among the CEOs. Besides personality features, specific affinities, and know-how, very often the skill to listen attentively makes the difference for outperforming.
October 2007
New definition of „doing a job“
Echo Boomers – The Children of the baby-boomer generation, called the echo boomers, were grown up in a digital world. Their expectations regarding jobs and digital workplace environments are high – too high for most employers?
Silvia A. Finke, published by Handelszeitung, October 2007.
September 2007
Where to learn responsibilty
Corporate Social Responsibility: the term spans many meanings. Training courses abroad are beyond Swiss level. Attending the right course boosts peoples job chances.
Silvia A. Finke, published by Handelszeitung, September 2007.
July 2007
Surprise: PR Consultants are human beings, too!
SME sometimes hesitate to turn to a PR Consultancy for advice – even in situations where the communication crisis already sits on their doorstep. The prejudice prevails that public relations consultants belong to some kind of elite, occupied with the protection of CEOs from journalistic inquisitiveness. How wrong!
Peter P. Knobel, published by KMU Magazine, July 2007.
May 2007
Far more than just a parachute
Currently no other business-to-business consulting discipline is so much sought after as particularly Contingency Management. It appears that more and more companies became aware of the increase of the communication risk potential bound to threaten their existence.
Peter P. Knobel, published by HandelsZeitung, May 23 - 29, 2007.
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