Headline
Title of a press release, containing the core content, and intended to win in particular the attention of the news editors.
Header
Short line placed above the headline of a press release indicating to the editors in which column of the newspaper the information could be placed.
Healthcare Relations
Marketing communications on behalf of clients in the healthcare industry such as pharmaceutical companies, hospitals, health insurers, trade and professional associations, etc. Respective laws and decrees set a very narrow margin for activities.
Human Relations
The systematic grooming of relationships between management and employees, their relatives and former employees. Identical to the term internal relations. Means for internal relations are e.g. employee events, bulletin board, intranet, employee magazine, suggestion and improvement system.
