Boilerplate
Brief information box completing a press release and giving background information on the originator of the release to the editors. The boilerplate contains a telegram style version of the corporate portrait with a few highly selected facts and figures.
BPRA
Association of Public Relations Agencies in Switzerland. Established in 1976, the association unites Switzerland's leading full-service PR agencies, who comply with a set of strict membership criteria, commit to a high level of quality of their services, and observe the ethical codes of ICCO. The BPRA politically represents the dignity and interests of the PR industry in the Swiss economy.
BR/SPRG
Professional register of the Swiss Public Relations Society. Official title for PR professionals who fulfill a specific set of demanding qualifications and have thus earned entry to the professional register of the SPRG.
