Strategic Advisor
Ph.D., MBA, chartered member of BR/SPRG
p.knobel@knobel.ch

Position
In 1987 Peter P. Knobel established Dr. Peter P. Knobel, Inc., which he groomed to a highly reputed Top Ten Consultancy in Switzerland within 20 years of time. Thanks to his tirelessly focus on quality in PR consulting the agency meanwhile is perceived to be a benchmark for the Swiss PR Industry. Since 2000 Dr. Peter P. Knobel, Inc. is Hill & Knowlton’s Exclusive Swiss Associate.

Prior History
Peter P. Knobel studied economics at the University of St. Gall and achieved his doctorate with a dissertation about consumer behavior. In between his Master and his Doctorate he pursued post-graduate studies in Industrial Management at Clemson University, S.C., USA. Following his job in internal corporate consulting at a major supermarket chain and 10 years in international marketing (pharmaceuticals, door fittings, luxury cosmetics), he started his career in communication consulting as a deputy agency director with Dr. Dieter Jaeggi Partner, Inc., today Burson-Marsteller.

Other Information
Peter P. Knobel is a text book author, and was honored with the 2005 Public Relations Book Award. He lectures in business communications at the Zurich University of Applied Sciences Winterthur, and in sponsoring exploitation at the Swiss Marketing and Advertising Institute. From 2006 until the end of 2009 he served as Chairman of the Association of PR Agencies in Switzerland.

He speaks German, English, and French.


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