2009
Knobel Corporate Communications has joined the Hotz Group. The Knobel PR Agency, known throughout Switzerland, will continue to operate under the same name with the same experienced agency team. This step will strengthen the position of the agency in the area of corporate communications, since the clients of Knobel Corporate Communications can now benefit directly from the comprehensive communications services of the Hotz Group.
2009
For the third time Dr. Peter P. Knobel, Inc., successfully passes the CMS II audit, the highest international standard for quality management in the communication industry.
2009
With LG Electronics Dr. Peter P. Knobel, Inc., wins a leading brand for mobile communication, home entertainment systems, and home appliances that distinguishes particularly by its style and design.
2009
The co-operation between Hakle and the Swiss Association for Therapeutic Dogs initiated and arranged by Dr. Peter P. Knobel, Inc., proofs to be a win-win-situation for both partners in numerous projects.
2009
With a unique diary series in six consecutive issues of Computer World which the agency had developed on behalf of Fujitsu Technology Solutions we render proof that this format also works fantastically in the ICT world.
2008
By means of professional media relations on behalf of UEFA EURO 2008 sponsor Castrol, Dr. Peter P. Knobel, Inc. reaches more than 54 million readers with over 400 editorial clippings covering the value of the Castrol Index.
2008
To provide superb visitors’ liaison and support during the UEFA EURO 2008 is one of the key objectives for the hosting program developed on behalf of Nord Stream, the joint-venture company of Gazprom, Wintershall, and E.ON Ruhrgas. We took the challenge with great enthusiasm and passion.
2007
Media support of the Swiss Foundation of Cardiology on their tour, with blood pressure reading in 20 shopping centers.
2007
Media support with regard to the Dreamcard events of the cantonal banks in all of Switzerland to celebrate the 100-year anniversary of the Association of Swiss cantonal banks.
2006 Publication of the specialist book “Public Relations Agenturen führen” (working with public relations agencies) which received the “Public Relations Book Award”; publication of the book “Krisen-PR in der Praxis” (a practical guide to crisis PR) as a coauthor.
2006
International awareness campaign on dental implants.
2005
Peter P. Knobel is appointed President of the Association of PR Agencies in Switzerland (BPRA).
2005 Dr. Peter P. Knobel AG is the first PR agency in Switzerland to be awarded the CMS II certification, the internationally recognized Consultancy Management Standard.
2005
Launching of the charity concert tour Pro Juventute Classics.
2005 Communication support during the complete organizational reconstruction of Swisscom IT Services.
2005
Repositioning of Chiquita based on their Rainforest Alliance certification.
2005
Prominent appearance in the special broadcast “Die Klinik im HB” (the clinic in Zurich’s main train station) featured in the health TV show Gesundheit/Sprechstunde on SF DRS1. The taboo subject of bladder weakness and the healthy bladder campaign (“Aktion starke Blase”) were the main focus.
2004
Highly complex awareness campaign on the distribution of potassium iodide pills on behalf of Swissmedic. The campaign was conducted in the catchment area of the Swiss nuclear power plants.
2003
Initiation of a three-year national awareness campaign on chronic pain which proved a tremendous success.
2003
Information campaign results in a double “Yes” to the central hospital and nursing center project in Baar despite the opponents’ polemic fight for votes.
2002
Launching of redsafe.com, the first online bank in Switzerland, through a unique performance of red people on Zurich's Bahnhofstrasse.
2000
Conceptual design and implementation of the “Decalogue for peace” for the jubilee year of the Catholic Church in the canton of Zug.
2000
Motivation campaign addressing the foreign resident population in Switzerland on behalf of the Swiss federal statistical office about their participation in the 2000 national population census. Unconventional measures lead to overwhelming participation.
2000
Construction and inauguration of Dr. Peter P. Knobel AG’s own generous office premises at Industriestrasse 49 in Zug. Certification of the agency’s quality management according to ISO 9001:2000.
1999
The agency is appointed Hill & Knowlton’s Exclusive Swiss Associate, thus gaining access to the world market for communication.
1999
Mounting of a campaign in a number of major train stations in Switzerland to celebrate the anniversary of the Swiss Ornithological Institute in Sempach.
1998
Conceptual design and implementation of the Baarer Wirtschaftsfrühstück (business breakfast in Baar).
1998
Hopeless nation-wide struggle for the preservation of teacher training centers in Switzerland. Education technocrats thwart all arguments.
1997
The minority shareholders Advico Young & Rubicam sell their shares to the founder of the agency.
1997
Development of the slogan ”Da ist Zug drin” for Zuger Kantonalbank. The neon sign slogan emblazoned the facades of a great number of Zuger Kantonalbank buildings.
1996
Launching of the Swiss homeopathy day.
1995 The Berne branch is sold to the branch manager.
1993
Design of a new business report for Julius Bär Holding. This report was awarded the title of best foreign business report by a German business magazine.
1992/93
Awareness campaign on a possible accession to the EEA on behalf of the Swiss Federal Council and in collaboration with the integration office. The campaign addressed the general population. A branch office was established in Berne specifically for this purpose.
1992
Dr. Peter P. Knobel AG joins the Association of PR Agencies in Switzerland (BPRA).
1992
Publication of the comic book “Kalte Tage” (cold days) which retells the story of Greth Schell to celebrate the 100-year anniversary of Kalt-Zehnder-Druck AG.
1991
Implementation of the first-ever major SUVA prevention campaign on behalf of the Federal commission for safety at work (EKAS): preventing ladder accidents. This campaign was a lasting success.
1991
Conceptual design and realization of a huge event in view of the name change from Vita Lebensversicherung to Zürich Leben: European dominos record in the hangar of the Duebendorf airfield.
1989
Successful rescue of the classical building of the old Latin school Athene through a popular initiative which prevailed over the leaders of all 11 municipalities (which is quite unique): 10 520 “yes” votes against 9 147 “no” votes!
1988
1 May, opening of Dr. Peter P. Knobel AG in the center of Zug (Aegeristrasse 30).
Please note: A considerable number of prominent clients and mandates, especially in the areas of crisis PR, contingency management, change communication, corporate responsibility programs, etc., cannot be named for reasons of discretion.
