CMS II – a hallmark of PR excellence – is an internationally recognised accreditation specifically for corporate communications agencies introduced by the British Public Relations Consultans Association. Elements of ISO9001 and Investors in People are combined with criteria specific to a PR consultancy. Recently the Consultancy Management Standard has been revised and is now coined as CMS II. The International Communications Consultancy Organisation ICCO is endorsing CMS II as an international standard and recommends its national member associations to implement it in each country around the globe.